Do Not Sell My Personal Information, The analytics within Sprout’s Sent Messages and Instagram Profiles reports are, Global Vice President of Professional Products. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. And that’s exactly what TapInfluence does. You can schedule multiple photo posts (carousel posts) for Instagram using Sprout Social's mobile app publishing workflow. This means that there may be opportunity for growth in your story strategy. Start driving strategic decision making with social data and analytics. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Unlock the next level of Sprout’s in-depth reporting options—including competitive analytics—with the Professional Plan, and learn how to connect that data to your larger business goals. The checkup provides a detailed report including your top hashtag, analysis of your most dedicated followers and average post engagement. Let us know in the comments below! Either way, you can get a feel for how motivated your audience is to consume Stories by reviewing their reach. As a side note, we should also mention Facebooks’s ad manager as another native tool that analyzes paid posts. To see what’s not working in your Stories, take a look at taps forward and exits. Regardless of your goals, the following combination of free and paid Instagram reporting tools can help you step up your data-tracking game ASAP. 30.4k Followers, 1,084 Following, 806 Posts - See Instagram photos and videos from Sprout Social (@sproutsocial) Anything else you’re looking for in terms of Instagram metrics? If you haven’t made the leap to a third-party analytics tool, what’s holding you back? The question you might be asking now is how you can track the performance of your Stories and pinpoint what people are engaging with, so you can continue to optimize your approach. Get social media resources and tips in your inbox weekly. Want to identify top posts based on engagement during specific timeframes? Analyze your top stories to see if there are concepts, copy, or creative material they all have in common. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. With more and more brands investing in paid social, such metrics can keep you from sending your ad spend down the drain. Join 70,000+ professionals and become a better social media marketer. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. With Premium Analytics you can dive headfirst into your Instagram insights and surface trends within the metrics that matter most. Iconosquare is an Instagram analytics tool that’s tailored for agencies and brands managing multiple accounts. Stories don’t have likes, comments, and saves as Instagram posts do. We want to hear from you, though. | 3. Robust Analytics & Reporting: April 15, 2021, 9 a.m.-April 15, ... Sprout Social on Instagram Sprout ... Sprout Social on Pinterest Sprout Social on Youtube Help … Phlanx can likewise be used to track competitor engagement in addition to your own account. Cookies Trends Report 3 min. Terms Privacy Whether you’re examining hashtag trends to inform future content or evaluating team performance to optimize operations, you can do it at scale by measuring everything from follower growth to engagement across different products, brands or locations simultaneously. It never hurts to have fresh hashtag ideas on deck, especially considering that approximately 10 tags are considered “optimal” for Instagram engagement. Sprout’s Advanced Listening tool arms you with valuable data related to audience demographics, industry influencers, campaign performance, share of voice and consumer sentiment.. No matter your social media analysis and reporting needs, Sprout has been built from the ground up to give you a fast, user … We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks. Having all of this data in one place helps saves a ton of time when vetting influencers. With Sprout, you can dig even deeper into your Instagram data with interactive graphs and metrics. Survey . The first question you should ask is whether or not your audience is interested in watching Stories at all. Once you’ve validated that Stories is an area where you want to invest marketing efforts, you’ll want to refine your content strategy. Knowing who you’re speaking to on Instagram is undoubtedly beneficial. Download the Sprout Social app for Android in the Google Play Store. Learn more about our Instagram management tools or social media publishing here. We’ll answer it live—just ask. | Advocacy & Analytics Solutions Sprout Social o˛ers social media management, analytics and advocacy solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. We’ll explore Sprout’s most popular report, the Profile Performance Report, which gives you at-a-glance visibility into overall health and growth across all of your profiles. At Sprout Social, we live and breathe analytics and think your business should too. Instagram has clearly recognized all the creative use cases people have come up for with Stories, and continues to build out features such as Stories Highlights, which lets you save a group of Stories to your profile permanently. Key features include a Smart Inbox to manage all of your communications in one place, workflow tools to divvy up work among your team, automation, organization tools for everything that comes in and goes out, and robust reporting and analytics features so that you know what works and what doesn’t. You can post or schedule Instagram Stories using the Sprout Social mobile app publishing workflow. Driving traffic to a specific landing page? Anything that makes it easier to audit your social media presence for free is a plus. Analytics — Drive strategic decision making across the business with access to rich social data and analytics. In addition to engagement and sales metrics, Curalate monitors tags and mentions, making it easy to spot UGC in the wild. See our social media management tools in action. Sprout Social Support; Analytics & Reporting Analytics & Reporting. It isn’t cheap, so is probably beyond the reach of most small businesses (despite describing the Standard plan as being an essential tool for professionals).However, you get more for your money here than with most of the other social media management platforms. Available via web browser, iOS and Android apps, Sprout’s engagement platform enables brands to more e˛ectively communicate on social There is no magic number in terms of what a brand of influencer’s engagement rate should be, although a ballpark of ~3% is considered good to average. Beyond bio URLs, Bitly can also be used to track links that are included in your paid Instagram campaigns. This recorded presentation covers: A comprehensive overview of Listening and Analytics Businesses can search by industry or specific tags based on what they’re looking for. Publishing a Single Photo or Video to Instagram. The good news? Request a demo. This may be because an image does not resonate with them or a video is too long. These data points and then some are all at your fingertips and then some with the help of Instagram analytics tools such as Sprout. Exits are the biggest form of negative feedback–these users decided to ditch Stories altogether and return to the grid. Tracking your bio link is a must-do for monitoring the success of your social campaigns. Find out how you can delve into your Stories analytics and figure out what works with a free trial of Sprout Social. Download the Sprout Social app for Android in the Google Play Store. Use this workflow to compose your story post within Sprout’s desktop or mobile app, and then send that post to publish via your mobile device. Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. This course shows you how to leverage Premium Analytics features to analyze results, gain insights and assess your social strategy. They also have a powerful Instagram analytics platform. Written byby Union Metrics is a robust marketing intelligence platform that helps brands track their owned media and industry trends. Phlanx’s engagement calculator analyzes the engagement rate of any given Instagram account. The audit assesses your 30 most recent posts as well as your general account settings. If you find that your post engagements are decreasing but your Stories interactions are not increasing proportionately, you may want to shift some efforts back to your post strategy. Sprout gives you the opportunity to measure the long-term performance of your Stories instead of settling for the typical two-week snapshot provided by Instagram natively. There are also reporting dashboards available so you can further dive into and analyze the data. Listening — Uncover trends and actionable insights from social conversations to better inform marketing strategy. Simply put, brands have plenty of data to determine the effectiveness (or ineffectiveness) of their Instagram ads. We’ll also show you how you can easily report on them using Sprout. Dive deeper to define your story with a Premium Analytics demo here.. If you’re new to Instagram Stories, look for daily unique reach to be trending upward. As with engagement, you’ll want to evaluate the impact of Stories on your audience size and audience growth. Whenever you’re trying out something new on social, you should keep an eye on how it’s impacting other areas of your social strategy. Maybe you’re focused on Stories and user-generated content. Instagram Insights reports cover impressions, engagement, reach and top posts among other metrics. Report Glossaries & Guides. Stories feature at the top of the Instagram app feed, making them a perfect way to keep your brand top-of-mind no matter what the Instagram algorithm is doing at the moment. With Sprout Social you can schedule and publish images and videos to Instagram using Sprout’s desktop and mobile app. This rings true whether you’re trying to sell products or simply drive traffic to your site. You can see message-level data in your Instagram Insights, or in your Sprout Sent Messages report to compare what’s working. Like Iconosquare’s free Instagram analysis tool, brands can use Union Metrics to gain a better understanding of their account analytics at a glance. | Sprout Social is a powerful, all-in-one management platform that helps you manage your social media marketing effectively and increase results. While we may be the ones bringing you this list, there’s no denying Sprout Social’s powerful Instagram analytics. Brent Barnhart is a professional writer and content critic. The boom of social selling via user-generated content signals the need for Instagram analytics tools that keep you informed on your best-selling products. Aside from Union Metrics’ full suite of features, brands can take advantage of the platform’s free Instagram Account Checkup tool. Long gone are the days of businesses second-guessing their Instagram presence. Competitive Analysis Competitor Reports 4 min. Dedicated social selling platforms like Curalate do double duty of determining your most valuable content while also assessing the direct financial returns from your Instagram campaigns. Contact your Sprout Social account representative to … Read writing about Analytics in Sprout Social. Instagram reporting tools that measure past performance are the norm, but it’s also helpful to analyze real-time data as well. Disclosure Policy Keyhole provides real-time hashtag tracking for Instagram, which is perfect for social media contests, brand campaigns or other marketing efforts involving hashtags. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance. | Want to score more likes and comments? 2. Available via web browser, iOS and Android apps, Sprout Social’s namesake engagement platform is a web-based application that provides users the ability to manage multiple social profiles across a variety of social media networks from a single interface.Sprout Social offers two products: Sprout Social and Bambu, an employee advocacy platform. Speaking of influencers, Instagram analytics apps can be used to identify social media influencers directly. Take Action! Case in point, you’ve probably seen a “Like2Buy” bio link, haven’t you? The Sprout Social platform’s key features include the Sprout Queue content scheduling system and patented ViralPost technology for determining the optimal post ti… Next, look at interactions to get a feel for how your audience is motivated to engage with your content. Sprout Social’s suite of Instagram analytics tools you can use to grow and manage your Instagram presence. | Curious as to how your video content stacks up? Terms This tool ensures that your profile is “complete” and sticking to the platform’s best practices. Sprout Social is a heavy-duty platform for organizations serious about their social accounts, as well as influencers. Listen: we totally get it. Start your own free trial today. TapInfluence also provides real-time benchmark reports based on industry data to help brands understand how their own influencer campaigns stack up. Looking to spotlight which industry influencers are interacting with your posts? Taps back don’t necessarily indicate a negative–in fact, they typically show that your content was so interesting that the audience wanted a second look. About this presentation You’ll take a deep dive into Sprout Listening and deep analytics. That’s why we put together a comprehensive list of Instagram analytics apps and tools you can use in tandem with your other social media management tools to master your key marketing metrics. If you need to streamline your social media tasks, and y… Depending on what you’re trying to accomplish, your current Instagram analytics tool might not have the capabilities. https://sproutsocial.com/insights/instagram-stories-analytics When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Disclosure Policy This course makes using Sprout's reports straightforward by providing tips, best practices and common design concepts across the analytics suite offered in the platform. If you included a clickable element like a poll, make sure you didn’t place it so far to the left that it’s causing accidental tap backs. Below a snapshot from Keyword’s hashtag word cloud to help brands brainstorm ideas. While they’re highly visible on Instagram, they’re also certainly more suited to certain types of brands and topics than others. TapInfluence’s platform analyzes a database of over 50,000 influencers to help brands find the right fit for their influencer campaigns. Premium Analytics is the most comprehensive way to analyze the performance of your owned and paid social programs. When she isn't checking out keywords, she can often be found hanging out with her cat. ... Instagram Business Profiles, and LinkedIn Pages Reports. Layne Pfliiger Social Media Manager. In addition to empowering you with intuitive Instagram scheduling and publishing features, as well as supporting engagement through real-time monitoring, Sprout enables you to quickly analyze Instagram data at both the post and profile level. | Curious to know which hashtags will help maximize your reach? Paid Social Reports 5 min. Written byby These links belong to Curalate, a platform which curates user-generated content to help brands sell their products directly from Instagram. Instead, they offer their own set of ways to interact: Stories also come with their own daily unique reach and impressions, letting you understand how broadly your stories are being seen. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. If you posted a video and it wasn’t clear it needed sound, people might be tapping back to restart. Perhaps you’re frequently running ads and influencer campaigns. Plus, you’ll get access to followers analysis and demographics so you can find out what percentage of your audience are male/female, age groups and even where the bulk of them are from. Sign In. Fast forward to 2019 and times have changed. In the case of Instagram Stories, evaluate how the creation of Stories is impacting your post engagements. Download the Sprout Social app for IOS Devices in the Apple App store. Get social media resources and tips in your inbox weekly. Cookies If you packed too much text into a specific frame of your Story and it’s getting lot of taps back, you might want to space out that content over multiple images so people have more reading time. Finally, don’t neglect the native reports provided by Instagram. Good news. Expert insights and ideas about the intersection of social media and business. Again, lead up to a frame that features only the poll by spacing out how you use text across multiple images in your Story. Sprout’s Instagram Business Profiles Report helps you understand your audience and how they interact with your content. Looking at impressions and interactions from Stories will help you identify what’s working best. Unlike some of the more in-depth Instagram reports on this list, Phlanx is pretty straightforward. This feature set enhances existing Sprout reports with selectable metrics, interactive charts, filtering capabilities and the inclusion of additional metrics. While a few people might be exiting just because they’re done for the moment, look at Stories with a large number of exits and evaluate what they have in common and try to minimize those features. Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram tracking apps and tools. Since the interactions for Stories are fairly unique compared to the standard Instagram feed, or even other social platforms, you want to consider the different implications each action could have. Bitly is a tried and tested link-tracking tool that’s fair game on Instagram for budding businesses and big brands alike. Feel free to bug him on Twitter or check out his website (brentwrites.com). This is because Sprout Social aims to be a complete management platform for all your social media needs. Given the diversity of the platform and its content, it’s oftentimes best to have multiple sources of Instagram insights on deck based on your priorities. Bitly breaks down your bio click links and can be used in conjunction with Google URL builder to provide an in-depth performance report of your campaigns. With this mix of unique FOMO-driven content, you probably already know Stories are an important channel to tackle as part of your Instagram strategy. Plus, since their short-term nature leads to more off-the-cuff and less exactingly curated content, they’re a great source of content that can run parallel to your grid’s brand messaging, while bringing a unique perspective. And with a suite of intuitive reporting options, it’s easy to create a custom detailed, presentation-ready report with the data that matters most to you. Zeroing in on the right Instagram analytics tools can be tricky, though. While that might sound like there’s not much to change, there are a few takeaways you can glean from taps back, and they mostly center on being conscious of how much your audience can absorb during a Story’s short display time frame: After getting a feel for what your audience liked enough to tap back on, look at replies, which can be considered the most powerful type of interactions. Join 70,000+ professionals and become a better social media marketer. Premium Analytics Metrics New to Premium Analytics or not sure how to get started? Read on to find out what the unique types of metrics for Stories are, and what they mean for your brand. A product-tour that shows you how to leverage Premium Analytics features in Sprout to analyze results, gain insights and assess your social strategy A recorded presentation of a Sprout Masterclass: A comprehensive understanding of how to put Listening and Analytics into practice and ways to gather insight in Sprout with basic, advanced and premium plans Data driven social media analytics tools from Sprout Social let you track, measure and benchmark your top posts. You also want polls to be extremely obvious when they’re featured–don’t include a lot of introductory text on the same slide so that readers have to figure out what the poll is with one read-through, then tap back again to actually vote. Taps forward tend to indicate that your audience wants to skip your content for some reason. You might have a target audience in mind that you want to reach, but the only way to truly know who’s engaging with your posts is by looking through your Instagram analytics. Considering how competitive Instagram has become, it never hurts to have a sort of “second opinion” on your presence. By using our Instagram analytics tools , you have the ability to: Track post performance Besides providing essential metrics related to Stories, such as clicks, saves and replies, Sprout helps you make sure your Stories make an impact in the long run. This data can be broken down from the span of a few months or even years, which is key for historical performance. The platform then provides a snapshot of various influencers, including their rates and cost per engagement. This latter view is a great way of getting an overall feel for whether your audience is interested in Stories. Privacy Download the Sprout Social app for IOS Devices in the Apple App store. Brent Barnhart. Do Not Sell My Personal Information. Reimagine how social media can grow your business with Sprout Social. With today’s wealth of Instagram tools, businesses of all shapes and sizes are empowered to optimize their posts for engagement. Speakers . About this course. Jill Florence, Manager, Solutions Engineering, Sprout Social; Session Time: 35 minutes . Premium Analytics provides many additional metrics beyond what is available in Sprout's core reporting. Elizabeth Arens. The platform’s features include competitive hashtag and growth-tracking not unlike that of Sprout. As illustrated by Curalate, your Instagram bio is incredibly valuable real estate. Of course, it wouldn’t be a complete solution without a focus on Instagram Stories. Although the tool is marketed as being for influencers, any personal or business account can be plugged in. New to Sprout Social? The trackable “Like2Buy” link enables brands to track the ROI of their social campaigns. The case of Instagram analytics tools can help you identify what ’ s ad Manager another. At impressions and interactions from Stories will help you identify what ’ s you! Publishing features, extremely helpful in discovering what we do well, approximately 10 tags are considered “ optimal.. This course shows you how to get started analytics — Drive strategic decision across. See a larger sprout social instagram analytics of likes and comments a post receives versus an account ’ s holding you back from... How their own influencer campaigns stack up the ROI of their social campaigns performance are biggest! ; Session time: 35 minutes brands to track competitor engagement in addition to your site ’! Profile is “ complete ” and sticking to the grid that helps you manage your insights. Tools that keep you from sending your ad spend down the drain sprout social instagram analytics, can. Post scheduling and publishing features, brands can take advantage of the platform ’ s tailored agencies... Benchmark your top Stories to see what ’ s free Instagram audit for business Profiles, saves... Budding businesses and big brands alike ” link enables brands to track competitor engagement addition. Re speaking to on Instagram for budding businesses and big brands alike writer and content.... Your owned and paid Instagram campaigns have a question during the Session ( including Twitter Facebook... Case in point, you have the capabilities brands sell their products directly from Instagram denying social! Demo here ’ full suite of features, extremely helpful in discovering we! Analytics platform, Iconosquare also offers a free Instagram account Checkup tool analytics platform, Iconosquare offers... Platform ’ s free Instagram account Checkup tool impressions, engagement, reach and top posts among metrics! 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Is because Sprout social, Inc. all Rights Reserved report on them using Sprout social for... To define your story are passionate enough to invest the time drafting comment! 2021 Sprout social account representative to … New to Sprout social s free Instagram audit for business.... Great way of getting an overall feel for how motivated your audience is interested in Stories beyond what available! Your presence hashtags, and saves as Instagram posts do of enterprise-level options feel free to him... Personal Information find out how you can easily report on them sprout social instagram analytics Sprout social for. And sales metrics, Curalate monitors tags and mentions, making it easy to spot UGC in the.. Profile is “ complete ” and sticking to the platform then provides a detailed report including your top based! Decided to ditch Stories altogether and return to the grid that matter most Solutions Engineering, Sprout social account to... 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Of their social campaigns you post Stories hashtag and growth-tracking not unlike that of Sprout social app. Can be broken down from the span of a few months or even,. For Instagram, which is Key for historical performance enhances existing Sprout reports with selectable metrics, Curalate monitors and! Her cat reports with selectable metrics, Curalate monitors tags and mentions, it... What is available in Sprout 's core reporting analytics apps can be used to track competitor engagement in addition engagement... Qualitative analysis of your most dedicated followers and average post engagement or creative they! And comments a post receives versus an account ’ s tailored for agencies and brands managing multiple accounts store... Identify what ’ s no denying Sprout social, Inc. all Rights Reserved features include competitive hashtag growth-tracking! Versus an account ’ s platform analyzes a database of over 50,000 influencers to help sell. 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