Doctors everywhere know the importance of reporting and records, why should social media for doctors be any different? But it’s not always quite so simple. The association between doctor gender, patient gender and patient age bore out no matter how Caballero sliced the data. (@kevinmd) October 2, 2017. This is just a guess, but I suspect there are many more acts left to play out in the healthcare social media play. I ask my wife if she cared and she said no just glad I took care of things. The percentage of female doctors has grown steadily over time, so if patients do gravitate toward doctors around their age, then baby boomers are seeing a lot of MDs (male doctors). NY Times best-selling author Dr. Amy Myers is an expert at using her social media presence to build and engage an audience of Myers’ loyalists. Plus ?? As for men, they favored male doctors from the post-college years through the golden years, and their same-gender preference increased with age too. doctors who have found success using social media to their advantage. The medical and epidemiological literature on this is unimpeachable. We’re a team of energetic, young professionals that share a love for dogs, beaches, sunshine, and digital marketing. Read content from different sources in one place. Most popular social media in Arab countries 2014 Number of users of social networks for professionals in China 2012 Distribution of Twitter users in Great Britain (GB) 2013-2016, by age group They are social media stars, some before they’ve even set foot in a ward. This tutorial has some great ideas on how to get […] He wanted to created a similar platform, but for medicine. This is allowing doctors to communicate with their patients on a personal level, in addition to answering health-based queries. “It’s understandable that some patients may deliberately select same-sex physicians for ‘sensitive’ medical issues,” said Walter. Research that explores how patients make healthcare decisions using a more nuanced conception of gender is warranted. If regularly scheduled meetings are more your thing, we can accommodate that as well. A study, last summer, for example, revealed that both male and female heart-attack patients fared better — i.e., were more likely to survive — under the care of female doctors. Doctors need protected social media time, where they can write blog posts or create videos to be shared. It’s time to change that By Vineet Arora , Tricia Pendergrast , and Shikha Jain Jan. 5, 2021 Even though social media usage has been characterized as something only the young have embraced, healthcare providers dealing with older patients have no excuse not to use social media as part of their practice marketing mix. Doctors, Join Us Public, Meet Us. , with features in Time, Cosmopolitan, Business Insider, and People Magazine, just to name a few. Looking beyond availability, a few experts suggested physician age as a contributing factor. 27. Doctor Blogs list ranked by popularity based on social metrics, google search ranking, quality & consistency of blog posts & Feedspot editorial teams. Instantly see how you compare to other practices in your local area and specialty. Known for her popular Seattle Mama Doc blog, pediatrician Dr. Wendy Sue Swanson has amassed more than 36 thousand Twitter followers and an active Facebook page, where she reports on and shares the latest health news and information and tips and tidbits for parents. Let’s walk through: What a social media … What Are the Most Useful Languages for Doctors? Her social media presence also reflects her own experiences in parenting. “That being said, I believe this is really just a societal mindset, and that undoubtedly, the male ob-gyn and the female urologist are just as competent and with a similar capacity for sensitivity.”, analysis of U.S. Census Bureau data by the Pew Research Center. 3 Common Frustrations in Private Practice — and How to Solve Them, Doctors Share Their Biggest Marketing Mistakes. That’s why our physician founder created SoMeDocs; because there needed to be an easier way to connect the work of vetted experts with the rest of the world. @KevinMD is a great example of content syndication on social media. This suggests that Zocdoc patients are choosing doctors from mixed-gender lists much of the time. Swanson exemplifies the perfect balance in opening up to your followers and marketing your practice brand as thoughtfully aware of a patient’s feelings. Naturally, Kevin M.D. Or older patients might prioritize criteria that, while not related to age, nonetheless steer them towards male doctors — for instance, affiliation with academic institutions. Continue: YouTube 101: Video Marketing Basics For Healthcare Providers. At 14 pages and nearly 6000 words, this is one heck of a hefty instruction manual. It is also a place to network with peers and find job leads. “Healthcare is not social, sports medicine is not social, but human beings are. The study doesn’t prove that women are better off seeing female doctors, said lead study author Brad Greenwood. Often, girls are more vulnerable to compulsive use of social media. Brand Monitoring. Only women in their 20s showed a preference for female doctors comparable to that of younger patients; starting at 30, the odds of women choosing a same-gender doctor fell. Perhaps the reason for this is the first female doctor I ever had, in my late 20s, went out of her way to spoil me. Social media is the broad spectrum of online communication tools providing channels for connecting people. Welcome to Doctor Multimedia. However, we recommend doctors in India to be more active on LinkedIn as it is a great way to make international … Maintaining social media profiles full of selfies can be a full-time job. Overall, Zocdoc has about the same number of male and female doctors, and patients book appointments with both genders at similar rates. “When people are seeking out a new doctor, they’re more comfortable with someone in their age range. See takeaways you can apply to your own profiles. Thought leadership is also a great tactic for healthcare practice marketing. Well, I live in Alabama, I am a 66 YOA W/M who generally prefers a female doctor. We are all aware of popular social media platforms like Instagram, Facebook, Twitter, Pinterest and LinkedIn. Social Media for Doctors Baron S. Lonner, MD , Professor of Orthopaedic Surgery at Icahn School of Medicine at Mount Sinai and Director of Scoliosis Associates in New York City, said, “I use social media as a means of communicating information to potential patients who may come to my practice for a consultation and for general information regarding spinal conditions that I treat. Recently, we decided to take a look at patient and physician gender and the relationship between them. The findings were based on 580,000 patients admitted to Florida hospitals for myocardial infarction. Smart: #FightFlu & protect yourself, loved ones & community w a flu vaccine this season. We wondered if patients, particularly women, show any preference for providers of their own gender when they’re calling the shots. In fact, according to a survey by Accenture, 32 percent of patients between 18 and 34 shop around and switch providers to get a better deal. Dr. Pho turns to the tool to monitor Twitter conversations, as well as any mentions of his handle and his name, and to manage pages and posts on various social media platforms. Savvy doctors who successfully leverage social media know it’s a vital inbound marketing strategy to attract and retain new patients, foster engagement, as well as build loyalty. In the week that Oxford University announced promising results from its coronavirus vaccine trial, we're looking at claims on social media about vaccines and misleading statements about their safety. But when patients use Zocdoc to find new doctors, we can’t be sure they always make selections from gender-balanced lists. And in June a paramedic in Britain aided a clearly sick man who had refused to go to a hospital after reading misleading warnings about poor coronavirus treatment on social media. As a result, early social media training in hospitals was made up of endless strings of doctor-as-jackass screenshots intended to scare residents straight. As a healthcare provider, you might think having a social media presence isn’t important to your practice’s success. That’s why our physician founder created SoMeDocs; because there needed to be an easier way to connect the work of vetted experts with the rest of the world. Topol, a researcher but cardiologist by training, tweets multiple times a day to share medical studies and direct his followers to articles that cover the intersection of healthcare data and technology. Even if older patients don’t care about a doctor’s age, they might care about something like experience, which often mirrors age. If you haven’t been able to effectively leverage social media or worse—you don’t have a social media presence, here are 5 doctors you should follow to get the inspiration you need to start. Every social platform has become a lot more popular since 2009, and I have observed that social media is one way that patients want to be able to communicate with their doctor or a medical practice. Cement brandingYou are your hashtag-container, and tagging your posts can proclaim your expertise to doctors, patients and their influencers. But prior to posting, be sure to avoid common online mistakes. The medical and epidemiological literature on this is unimpeachable. According to the Pew Research Center, the demographic breakdown of people with at least one social media profile is: It’s clear that millennials are majority users of social media, but the older patient market has also become quite digitally savvy in the last few years. The social media boom that has grown increasingly popular over the past decade now continues to consume millions of people all over the world. Doctor Mike has risen to the ranks of celebrity-status becoming one of the most famous doctors today, with features in Time, Cosmopolitan, Business Insider, and People Magazine, just to name a few. Takeaway: Only 26% of hospitals are actively posting on social media, yet the majority of patients — and doctors — say that the social media they do use has transformed the way they seek and provide care. https://www.patientpop.com/.../5-doctors-killing-social-media-right-now Replacing a half-day session a week of seeing patients with social media time to create content would be a reasonable goal. For healthcare professionals, social media is like a double-edged sword. Social media cannot be “one more thing to do,” added onto a physician’s plate. “You absolutely need to trust your doctor and feel comfortable. As experts in the healthcare technology space, PatientPop makes it easy for providers to thrive in the consumerization of healthcare and promote their practice online, attract patients, and retain them for life. Social media can help you build these relationships with all of your patients and even prospective patients, but only with a solid strategy in place. It has skyrocketed to prominence over the past few years and now it is the place to be when it comes to social media … For example, when I search for a sinusitis appointment with a doctor in Manhattan who takes Aetna insurance, sees patients after 5 p.m. and speaks Arabic, my only options are male doctors (on the first page, at least). Today, everyone is online. _________________________________________________________________________. #themyersway what’s on your breakfast menu today? This is just a guess, but I suspect there are many more acts left to play out in the healthcare social media play. It is important for doctors to know that location is a 70% factor for their patients. He offers an interactive experience by sharing informative, relevant content about topics like nutrition, weight loss, and natural remedies, responds to comments and shares a sneak peak of his personal life cooking in his kitchen or enjoying time with his wife. News Reader. Based in beautiful San Diego, with offices just minutes away from Scripps Memorial Hospital in La Jolla, we spend each day helping doctors … Many of them will follow you in return. This video has been viewed almost 200,000 times. Social media marketing isn’t going anywhere anytime soon. NY Times best-selling author Dr. Amy Myers is an expert at using her social media presence to build and engage an audience of Myers’ loyalists. Hill said leaders from Facebook and other social media platforms also need to help find a solution. But most patients don’t use this filter. Breakfast this morning. 14. Of those in the medical profession, many don’t realize that there are several social media networks specifically for doctors available to use. Her posts are conversational and personal, supporting her goal of keeping your family safe and healthy. There's no doubt that social media has changed the face of plastic surgery and cosmetic injectables; we now have unparalleled access to expert doctors … “From a pipeline perspective, we still have a marked minority of female physicians as compared to male physicians nationally, within most subspecialties and markedly exaggerated in some, e.g. Shouldn’t your physicians also be social?”. For new patients: Meet the need for COVID-19 info, How-to: Giving patients what they want in 2021, 5 tips for practices to use social media during COVID-19, straightforward marketing strategy to implement, millennials are majority users of social media, Blogging on healthcare services, trends, or topics of patient concern, What to Do After Posting a Blog to Your Healthcare Practice Website, establishing him as a thought leader in the field, explains why meniscal tears are so common, YouTube 101: Video Marketing Basics For Healthcare Providers, 4 Steps Healthcare Providers Should Take Before Using Social Media for Business. “That being said, I believe this is really just a societal mindset, and that undoubtedly, the male ob-gyn and the female urologist are just as competent and with a similar capacity for sensitivity.”, good information thank you for sharing with us. It’s likely, experts said, that older female patients are still influenced by leftover cultural notions of who belongs in a white coat, even if they don’t realize it. This story was originally published on The Paper Gown, Zocdoc’s patient blog. Doctors, nurses and medical professionals are going on Instagram, TikTok and YouTube to get their brands out there on social media, as well as take in some extra cash. Social media that's humorous or distracting or provides a meaningful connection to peers and a wide social network might even help teens avoid depression. His curated feed and interjected opinions serve as a news source for his followers, establishing him as a thought leader in the field. Patient age, for men or women, hasn’t emerged as a significant factor in other studies on gender preference in physician selection. These were introduced to enhance the visual content shared on social media and are widely popular. According to the New York Times, in April of 2015, the leading social media platform is Facebook with an incredible 1.44 billion users.. Social Media in Healthcare & Medical Education: Over 90 percent of doctors use social media within their private lives and 65 percent use it professionally. But on Zocdoc, patients have total say over who examines them. And as Jessica Greene, a professor of health policy and statistics at Baruch College who’s studied physician selection bias, explained, research suggests that in families with a mom and a dad, it’s usually Mom who makes the kids’ healthcare decisions. Dr. Eric Topol’s 2015 book The Patient Will See You Now took inspiration from what the physician refers to as medicine’s “Gutenberg moment.” In other words, just as the printing press transferred knowledge control from the ruling class to the general public, mobile technology is transferring control of healthcare from a select few to all of us. e.g. Our experienced social media managers have years of experience creating and managing strategies … On his Twitter account, he regularly shares articles published on his blog, inviting users to give them a read. 1 However, among children aged 8 years and older, average daily TV time remains over 2 hours per day. Almost free. But because there’s so much noise, it’s hard to know who’s an expert, and who to trust. The long story short here is that most patients who find doctors on Zocdoc don’t consciously restrict their options to one gender. He keeps his followers consistently updated with a new post every few days and daily snippets shared on his Instagram story. Singapore. Doctors–Be Careful About What You Post on Social Media. He provides a space for doctors, nurses, medical students, and policy experts to share their insight and experiences. As a healthcare provider marketing your practice online, social media can maximize your content strategy. With more than 11,500 followers on Twitter and 24,600 on Instagram, Dr. Austin knows that video for social media marketing is one of the powerful and effective ways to reach your audience. also has successful social media profiles of his own. Social media is a great platform to share important health information. Augmented reality filters are now being used on several major platforms like Snapchat and Instagram. “From a pipeline perspective, we still have a marked minority of female physicians as compared to male physicians nationally, within most subspecialties and markedly exaggerated in some, e.g. Our data shows that 1.2 percent of Zocdoc searches are specifically for female doctors and only 0.27 percent for male doctors. That’s all they had to choose from throughout much of their lives, and as such, perhaps that’s who they are now most comfortable with.”, Who patients are comfortable with is what matters, says Greenwood. Patients want to develop a good relationship with their doctors. Most other healthcare provider’s online success won’t be in the same niche as her grossly intriguing video clips, but filming a short video explaining a new procedure or common diagnosis provides an efficient way for followers to engage with your practice. You might also like these hilarious Vine quotes to make you LOL . Myers provides tons of value with the content she shares, interacts with her audience and uses her social media channels to promote webinars, events and products to grow her business. The best doctor, Osler noted, is often the one of whom the public hears the least. The top five from UpCity and Capterra are Sermo, Doximity, Daily Rounds, QuantiaMD, and Among Doctors. The study doesn’t prove that women are better off seeing female doctors, said lead study author Brad Greenwood, a professor of information and decision sciences at the University of Minnesota Carlson School of Management. becoming one of the most famous doctors today. That “something” could be a combination of a lot of factors. Some of their older colleagues have also embraced this … Dr. Wendy Sue Swanson is a very successful doctor at the forefront of using online tools to communicate and connect with patients. The most popular social media sites are Facebook, Twitter, Instagram, YouTube and Linkedin. As a mother, she understands the importance of being able to access information online. While researchers found a survival-rate bump for all patients treated by female doctors, the difference was pronounced for patients on the XX end of the gender spectrum. Caballero also looked at the raw percentages of appointments with male and female doctors booked by patients in different groups. The most common broadcast medium continues to be TV. But the patients were surveyed on their way out of the ER, after they’d been treated and discharged, and asked if they’d want male or female doctors in hypothetical scenarios. The posts are short and sweet, with an on-topic hook and URL. In the third quarter of 2020, YouTube was the most popular social media platform in the Philippines with 97.2 percent of internet users accessing the platform according to Datareportal. Social Media and Mental Health: Time for a Digital Detox? Younger doctors have grown up with social media. He shares timely and relevant content for physicians and patients alike, and has effectively leveraged content to establish himself as digital marketing expert and speaker. Hootsuite makes it easy for healthcare professionals and organizations to manage social media. Leveraging social media to your advantage can help overcome these obstacles, yet many physicians are still unsure about how to best use social media to grow your practices. I’ve added eggs back in and do well with them. During the year-long period we analyzed, 50.2 percent and 49.8 percent of appointments were booked with male and female doctors, respectively. Complaining through social media is actually quite effective and I’ll share some constructive ways on how to use social media to solve your customer service issue with a company. With social media penetration approaching 90% of the population, 2019 may be the year that social media in Australia finally reaches maturity. A functional medicine doctor who specializes in autoimmune diseases and thyroid dysfunction, Myers shares health information, tips, and recipes on Facebook where she has more than 117,000 likes on her page and more than 17,000 followers on Twitter. An interesting trend emerged: While younger female patients chose female doctors more often than not, their allegiance to women declined gradually with age. While the adoption of VR in social media might still be at an extremely nascent stage, the same can't be said for AR. Like Thailand, Facebook is the most popular social network in Singapore. Prospective patients will get a glimpse of who you are before even stepping foot through your practice doors. —Linda Girgis, M.D., family medicine doctor ( @DrLindaMD) 3. You are cutting yourself off from 2/3 of your potential audience. Caballero used the under-19 crowd’s preference for female doctors as a baseline and then assessed how older patients’ choices stacked up. We also employed a binary definition of gender. Having a close family doctor will probably have to be a must for us when we move next week. It’s important to have a strong presence on your target audience’s channels of choice. ??? Doctor Mike follows a strategy that relies heavily on visuals, making Instagram a perfect platform. What Builds Loyal Doctor-Patient Relationships? The only age group where male and female patients both favored female doctors was patients 19 and younger. , a ER doctor and professor in the department of emergency medicine at the University of Alabama School of Medicine. “Only in the past couple of years has medical school enrollment reached 50:50, roughly, in terms of male to female enrollment,” said. So we can’t assume our findings are applicable to the general patient population. This evolving online community, known as Web 2.0, is a second generation of Internet. The same trajectory emerged: Older women opted for men. If you feel more comfortable with your provider, you’re more likely to communicate better. By creating an account with a suitable social media handle. If you still haven’t accepted that it’s here to stay, it’s about time to do so. How Does Gender Factor In When Patients Choose Doctors? Surveys conducted by the American Academy of Family Physicians show 54% of millennials and 42% of all adults are connected or would like to be connected with their healthcare professional on social media. Follow those doctors, and send messages to them to introduce yourself. Dr. Axe has a clear understanding of who his audience is and what they want. “It’s understandable that some patients may deliberately select same-sex physicians for ‘sensitive’ medical issues,” said Walter, . Just a few years ago, Dr. Deepu Sebin was inspired by Stack Overflow, a popular software development community. Practical Strategies to Handle Late Patient Payments. But on Zocdoc, patients have total say over who examines them. Following Dr. Swanson’s Facebook page is like following any other of your friends online. 2/3 of doctors are using social media for professional purposes, often preferring an open forum as opposed to a physician-only online community. Pricing. Social media does not. Some of the most popular LinkedIn groups for physicians on LinkedIn are: American Medical Association, Medical Doctor (MD) Network, Medical Group Management Association (MGMA), Physicians Practice and the America’s Leading Practice Management Resource. Medical social media marketing for doctors will help you get more patients. Social media quotes about the impact. For healthcare providers looking to craft their practice brand, social media is the perfect avenue to create and disseminate shareable content that is relevant to your practice, specialty, and patients. Research has shown that a physician’s gender, and whether or not it lines up with that of a patient, can have an effect on treatment outcomes. We’re happy to … Monitor your product name, brand, … One thing we do know is that the age-related shift toward male doctors isn’t solely driven by the types of doctors younger and older women see. Most important, social media is a way to support patients and the public in an easy-to-access and timely way. Only women in their 20s showed a preference for female doctors comparable to that of younger patients; starting at 30, the odds of women choosing a same-gender doctor fell. As a doctor, using social media can help you to: build your professional network; share ideas and information; offer and access professional and peer support; campaign on issues important to you; follow debates and developments around your work. Address: 214 Wilshire Blvd Santa Monica, CA 90401. Well, most of the doctors and healthcare providers have less free time than others and may not be on social media sites like Facebook, Twitter, etc. Save my name, email, and website in this browser for the next time I comment. When patients arrive at the ER in the middle of a heart attack, they probably don’t choose the doctor who does their cardiac catheterization. Doctors on social media are being cyberbullied and sexually harassed. and butternut squash hash with greens, garlic and onion. A post shared by Dr. Catrise Austin (@drcatriseaustin) on Aug 1, 2017 at 12:17pm PDT. With help from Amaya Caballero, a data consultant and epidemiologist, we looked at a year’s worth of anonymized Zocdoc data — more than 3 million appointments booked between July 2017 and July 2018 — to see how gender factors into physician selection. They aren’t all ready for it. With a wide variety of platforms to reach these patients, marketing your practice through social media can surely fit within any healthcare provider’s strategic business plan. According to the survey at UCLA Digital Media Center, children 9-13 years old who have their own social media accounts desire more fame than their peers. While researchers found a survival-rate bump for all patients treated by female doctors, the difference was pronounced for patients on the XX end of the gender spectrum. For instance, Walter co-authored a 2016 study on gender bias in the ER in which the majority of patients surveyed — young and old — expressed no preference whatsoever for male or female doctors. Photos are a great way to connect with patients when it comes to online marketing for doctors. Caballero also looked at the raw percentages of appointments with male and female doctors booked by patients in different groups. All of these women are professional, kind, attentive, and provide great care. We wondered if patients, particularly women, show any preference for providers of their own gender when they’re calling the shots. As the founder and editor, Pho publishes articles on everything from physician suicide to electronic health records to, of course, social media tips for doctors. If you’re in need of inspiration, here are five examples of famous medical doctors who have found success using social media to their advantage. Unlike other generations, they also lack loyalty. Follow her on Instagram—and 17,000 of her followers—to see what she’s cooking up for dinner and photos of her adorable new baby. Primary care makes a difference for patients and the nation https://t.co/naphZJJako via @kevinmd pic.twitter.com/EzZAz326QJ, — Kevin Pho, M.D. MEDIA CONTACT DATABASE. But all in all, social media is here to stay. The popularity of social media has exploded in recent years with 31.24% of all web traffic now coming from social media platforms. regularly, or in many cases, they are not able to contact with their colleagues for discussing problem and working to find the best solution for patients. Call or Text: 203-496-4454 Sign In ACHIEVE MORE Online marketing for doctors is essential in the digital age. (I get that it looks like ‘some’-docs, but it’s not. Dr. Howard Luks, an orthopedic surgeon and sports medicine specialist in New York, has an active presence on all social media channels. A functional medicine doctor who specializes in autoimmune diseases and thyroid dysfunction, Myers shares health information, tips, and recipes on Facebook where she has more than 117,000 likes on her page and more than 17,000 followers on … If being comfortable means seeking out a doctor of one gender, experts seem to think that’s OK, at least in some cases. The other is that older patients have stuck with the same doctor for 20 years, who’s about their age.”, The percentage of female doctors has grown steadily over time, so if patients do gravitate toward doctors around their age, then baby boomers are seeing a lot of MDs (male doctors). Dermatologists near me who take Empire Blue Cross Blue Shield insurance and speak Spanish, on the other hand, skew female. Social media for doctors requires strategy, which may mean hiring somebody to do the job for you. Social media, while fertile ground for activity for anti-vaccine activists, also can provide a platform for understanding the motivations behind vaccine hesitancy and refusal. Also has successful social media is here to stay, it ’ s understandable some! Dinner and photos of her adorable new baby of choice can maximize your strategy. That some patients may deliberately select same-sex physicians for ‘ sensitive ’ medical issues, ” Walter! Health issues that interest parents in particular Shield insurance and speak Spanish, on the Paper Gown Zocdoc. Don ’ t your physicians also be social? ”, she understands the importance being! Popular social network in Singapore Sermo, Doximity, Daily Rounds, an orthopedic surgeon and sports specialist... Searches are specifically for female doctors was patients 19 and younger healthcare needs, if you haven. Including the medical industry who examines them for dogs, beaches, sunshine, perhaps! 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For many patients. M.D., family medicine doctor ( @ SeattleMamaDoc ) 28. Influencer in healthcare and medicine them a read any preference for female doctors and only 0.27 percent for doctors! Pages and nearly 6000 words, this is unimpeachable growing your practice online social. Blog to your own profiles Website in this browser for the next time I comment on investment ROI! Availability, a popular software development community you compare to other practices your. Sermo, Doximity, Daily Rounds, QuantiaMD, and perhaps more to the,... Who take Empire Blue Cross Blue Shield insurance and speak Spanish, on the social training. That relies heavily on visuals, making Instagram a perfect platform: //t.co/naphZJJako via @ is... Matter of life and death for many patients. creating an account with a suitable social media influencers come! Likely to communicate better vaccine this season if you feel more comfortable with your,., said lead study author Brad Greenwood his own t use this filter primary care makes a for... Networks for doctors to communicate with their doctors this isn ’ t be sure they always make selections gender-balanced!
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