Nonetheless, the deal was ultimately passed by the Federal Trade Commission (FTC). âThis is not a story where there is a good guy and a bad guy,â says Campbell. The stock of Sprouts Farmers Markets , another rival of Whole Foods, dropped as much as 14% before closing down 6%. Amazon, however, initially faced antitrust issues because it is nearing monopoly status. The Company opened its first store in Austin, Texas in 1980 and completed initial public offering in January 1992. Firstly, please don't misuse the ticker symbol for Whole Foods Market; it's WFM not WF! The implied multiple on the Amazon / Whole Foods deal is about 10.4x LTM EBITDA. The Amazon acquisition of Whole Foods Market is complete, so on Day 1 of the transition, Investor's Business Daily went to a Whole Foods in Los Angeles to see what had changed. By the end of trading on Friday, Whole Foods' market capitalization was $13.7 (which makes sense, that's the price they were being acquired at) and Amazon's was $472.1 billion. On Thursday, June 15, Whole Foods had a market capitalization of $10.6 billion and Amazon had a market capitalization of $460.9 billion. Amazon shares gained 1.4 percent to $1,499.16 at 10:19 a.m. in New York. So why is Whole Foods trading at more than $43 a share? Amazon is buying Whole Foods for $42 a share in cash. After a brief trading halt, shares of Whole Foods jumped about 27.5% to $42 on Friday. In other words, Whole Foods gets acquired at 10.4x EBITDA (a 30% premium to its prior multiple) â and the stock prices and valuation multiple of the other industry participants go down. The Amazon-Whole Foods merger allows Amazon to get into brick-and-mortar stores and expand its grocery business. Amazon bought Whole Foods to learn about the grocery business so it could convert grocery consumers to online. 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