Luckily, I feel well equipped to apply my knowledge, thanks to my master programme.". To access this article, please, Access everything in the JPASS collection, Download up to 10 article PDFs to save and keep, Download up to 120 article PDFs to save and keep. It is concerned with the psychological basis of the economic behaviors of individuals, and the impacts of economic processes on individuals' psychology. Note. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values). option. The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. Although the decision-making processes involved in this line of field may not the same as the more straightforward consumer behavior, I believe that the underlying mechanisms are pretty much the same. Niek van Droffelaar: 'I am doing an internship at Heineken International in Amsterdam. Aantekeningen van College 7 Economic and Consumer Psychology Universiteit Leiden 2015/2016 semester 2. In my job, influencing decision-making processes of others through marketing initiatives plays a huge role. All Rights Reserved. I want to address and target (preferably by prevention) the mental health problems in Holland. With a personal account, you can read up to 100 articles each month for free. I have built an extensive and reliable group of followers. Economic and Consumer Psychology Psychology helps to predict preferences, decision, choices. Our days are filled with countless decisions and the consequences of these decisions. More information. The Master Economic & Consumer Psychology was definitely my favorite part of the Psychology curriculum I went through. However, I don't only apply this in the projects but also in managing the project teams and individual development of the research managers. Advances in Consumer Research Volume 11, 1984 Pages 729-730. Consumer psychology 1. For example, during a recession, people often shop less or only shop for necessities. Consumer psychology is key to: understanding buyer behaviour; enabling organisations to design innovative products; creating effective communication messages. It feels like yesterday, but it has been five years already since I have graduated. We would love to help you! Do you have any questions about studying at Leiden University or about the Information Days? Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. • ECP is a rapidly developing sub-discipline of psychology • ECP studies psychological mechanisms that underlie consumption and other economic behaviour • ECP is about preferences, choices, and decisions Economic and Consumer Psychology Economic psychology studies the psychological aspects behind various economic phenomena and the mechanisms of people’s judgment, decision making, and behavior in … JSTOR®, the JSTOR logo, JPASS®, Artstor®, Reveal Digital™ and ITHAKA® are registered trademarks of ITHAKA. In 2015 we split ways and I started figuring out what next I wanted to do. Access supplemental materials and multimedia. the study I have done. Read Online (Free) relies on page scans, which are not currently available to screen readers. You will be trained as a science-based practitioner You will study how psychological … Economic psychology is the interdisciplinary investigation of the interface between psychology and economics. The knowledge I gained during my E&C Master specialisation has helped me to optimise my marketing strategy for my career as a DJ, mainly through social media. As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions. Consumers are also influenced by broader factors, such as the wider economic context. CONSUMER PSYCHOLOGY 2. The second deals with specific aspects of economic and consumer life, including shopping and compulsive buying, material possessions and collecting, the psychology of money, management of personal finances (saving, spending, debts), or ethical and green issues in economic and consumer … Combining economic modelling with what psychology can tell us about individual behaviour and emotions you’ll learn to create highly accurate models for predicting human behaviour, which can then be used to empower behaviour change at both a micro and macro level. The Master’s specialisation in Economic and Consumer Psychology focusses on the psychology of decision making. The thing I liked most about Economic & Consumer Psychology, is that it provides a lot of insights in day-to-day behavior, making it useful and relevant in everyday life as well. JSTOR is part of ITHAKA, a not-for-profit organization helping the academic community use digital technologies to preserve the scholarly record and to advance research and teaching in sustainable ways. Social and Organisational Psychology (MSc), Social and Economic Psychology (research) (MSc), Sign up to receive our monthly newsletter. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. What I liked most about the ECP master, was the practical application to daily life and being inspired to think deeper. The Economics and Psychology master program is a joint initiative of the University Paris 1 Panthéon-Sorbonne and the University Paris Descartes. Psychology and Consumer Economics GEORGE KATONA* Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. For terms and use, please refer to our Terms and Conditions This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Consumer psychology is a branch of social psychology that focuses on consumer behaviors. Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. How rational are our choices? This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups. The most difficult thing of the master was the realisation of the amount of information you have to absorb, i.e. Psychological analysis of consumers' spending and saving behavior in response to inflation, recession, or increased assets and inventories is shown to result in findings that differ from generalizations presented by traditional economic analysis. standing on the shoulders of giants Daniel Kahneman Richard Thaler Nobel laureates for Economic Sciences: bridging psychology and economics . According to the Society for Consumer Psychology, Division 23 of the American Psychological Association, consumer psychology "employs theoretical psychological approaches to understanding consumers. Oxford University Press is a department of the University of Oxford. This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. However, at the same time this is the most fulfilling part: knowing you can do this and finish it: it prepares you for the amount of information you need to digest on a daily basis in your professional life. How do we sell our own products and ideas to others? Behavioural economics is all around us and getting that nudge to recognise it in everyday situations, and then apply it and see it successfully work is very inspiring. Read your article online and download the PDF from your email or your account. The master's specialisation Economic and Consumer Psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services). ©2000-2021 ITHAKA. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. © 1974 Oxford University Press Economic Psychology Programs and courses. On the other hand, the wide scope of this study creates plenty of options to further develop your skills later on. The paper indicates the usefulness of the The knowledge I gained during my E&C Master has helped me optimising my marketing strategy, mainly through social media. it is much more than in your Bachelor and at a faster pace. Initially I was focused on what society and my environment was expecting of me, based on e.g. Aantekeningen van College 4 Economic and Consumer Psychology Universiteit Leiden 2015/2016 semester 2. This energizes me and motivates me to continue on this path. On a more critical note, just be aware of the fact that it is not a very job-specific study. The field of economic psychology explores how economics impinges on the psychology of both individuals and groups, as well as how people both individually and collectively affect the economy. Today, behavioral economics is used to impr ove economic policies (Gittins, 2012) , Next to, and after, my studies in Leiden, I kept on educating myself and found out that I want to focus my attention on helping people facing their daily struggles in this hectic, digital world. The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The impact of consumer behavior on society is also of relevance. It deals with decisions (individual or interactive), preferences, judgments, and factors influencing these, as well as the consequences of judgments and decisions for economics and society. You will be a top candidate for functions in the marketing or advertisement business. Request Permissions. •Motivation, Power and Leadership (Sept.) •Environmental Psychology (Nov.) If you want to do another elective than these four, you need approval from the board of examiners. I currently work for The Hague Business Agency, an organization that promotes the city of The Hague as a destination for foreign companies to invest in. I want to combine my two passions Psychology and Music, by developing a program where I can use music in one-on-one sessions as well. Box 1738, 3000 DR Rotterdam, The Netherlands. Aantekeningen van College 7 Economic and Consumer Psychology Universiteit Leiden 2015/2016 semester 2. "In my job at The Hague Business Agency, influencing decision-making processes of others through marketing initiatives plays a huge role. It takes an in-depth look at the “wants” and “needs” of consumers, to determine what influences their purchase choices. The paper indicates the usefulness of the methods applied in behavioral studies of economic processes. It currently publishes more than 6,000 new publications a year, has offices in around fifty countries, and employs more than 5,500 people worldwide. Summaries of Economic and Consumer Psychology. To follow my intuition/heart/passions and not let my life be decided by what I thought society/my environment/family/friends wanted me to do. Journal of Consumer Research You will widen your outlook on a subject that is and always will be relevant: consumer behaviour. My study is completely in line with what I do on a daily basis as I work in market research and we apply behavioural economics in all our research projects. What I have learned most in these years? I am based in London and work as a senior research manager in a big international digital market research agency and am the team leader of the UK Product Innovation team. In 2017 my second passion, music, came to life and the bookings as DJ came from all over the place. This item is part of a JSTOR Collection. ECONOMICS AND PSYCHOLOGY: THE BROADENING OF CONSUMER RESEARCH. Check out using a credit card or bank account with. Research-oriented training in the master is supported by the Paris School of Economics. The lack of a specific profile might make it hard to find a job at first. Typical courses are:. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy. It was not an easy road and in 2016 I had two temporary jobs, one as a marketing manager at a recruitment firm and one as a process coordinator for PostNL. Consumer behavior involves services and ideas as well as tangible products. Economic and Consumer Psychology (MSc) The master's specialisation Economic and Consumer Psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services). Economic psychology emerged in the 20th century in the works of Gabriel Tarde, George Katona, and Laszlo Garai. It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, business books, dictionaries and reference books, and academic journals. Study Notes - Economic and Consumer Psychology - Dutch - UL B2/B3 (2016-2017) Collegeaantekeningen - Consumer Psychology - UL (2013-2014) ExamTests for the course Economic and Consumer Psychology - UL. It took me a while to figure out what direction I wanted my life to go to. Journal of Economic Psychology Volume 25, Issue 5 , October 2004 , Pages 639-649 Post Keynesian consumer theory: Potential synergies with consumer research and economic psychology This lead me to pursue jobs where I could not put my full energy in, as my heart was craving for a different direction. Next to that I am starting my own private practice and from 2018 I will be giving workshops for firms in the Netherlands. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. I played at some wonderful gigs and festivals in the Netherlands, Wildeburg Festival being the biggest, I had adventures abroad in Paris and Tunisia, along with many other adventures and last but not least: ADE 2017! For my online podcasts I have been applying branding and naming tactics as to gain as much attention as possible. Summaries and study services for Psychology Bachelor 2/3 at Leiden University - Specialisation courses & Electives. The programme provides students with in-depth knowledge of the field by emphasizing general principles that … As economic behaviours overlap to a large extent with social behaviours, the master’s specialisation in Economic and Consumer Psychology has a lot to offer in answering these questions. "2 This field is often considered a subspecialty of industrial-organizational psychologyand is also known as the psychology of consumer behavior or the psychology of marketing. economic theory, it appears that psychology was quite in, then clearly out, and now ... between psychology and consumer choice theory might suggest about the possibilities for . 1 MODULE DESCRIPTION Introduction to Economic and Consumer Psychology Module code 04010001.EN/16 School School of Applied Psychology Degree course Applied Psychology Specialisation(s) WP (business psychology) Level of course of study Bachelor Select the purchase Expected utility and discounted utility models began to gain acceptance, generating testable hypotheses about decision-making given uncertainty and intertemporal consumption, respectively. It is really cool to be able to share the knowledge across the team and inspire not only the team but also clients by learnings from my master. 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